1. Overview

Unchained Dentistry Alliance (“we,” “us,” “our”) operates the UnchainedDentistry.com website and subdomains, including the Unchained Dentistry Directory , Unchained Dentistry Digest and related services designed to promote independently owned dental practices in the United States.

We respect your privacy and are committed to protecting the personal information you provide to us. This policy explains what information we collect, how we use it, and the choices you have regarding your data.

This Privacy Policy applies only to users in the United States. We do not accept or list dental practices located outside the U.S.

2. Information We Collect

We may collect the following types of information when you interact with our website, directory, forms, or communications:

a. Practice Information

Practice name

Practice address, phone number, website URL

Public business details displayed in your directory listing

b. Contact Person Information

Collected when a practice verifies or updates their listing:

First and last name

Role in the practice (ex: Office Manager, Dentist/Owner)

Work email address

Optional direct mobile phone number

Optional notes or update requests

c. Communications & Activity

Email communications and replies

Form submissions

Tags and activity logs within our CRM

Optional SMS consent status

d. Website & Cookie Data

IP address, browser type, device type

Pages visited, time on site, referring URL

Cookie-based tracking for analytics (ex: Google Analytics)

We do not collect or store patient data, appointment history, treatment information, or any Protected Health Information (PHI). This platform is not a HIPAA system.

3. How We Use Your Information

We use the information collected for the following purposes:

PurposeExamplesDirectory listing managementCreate, edit, and publish practice listingsCommunicationRespond to inquiries, notify of listing status, share updatesVerificationConfirm ownership of a listing before publishingCTAKode onboardingAssist with activation and setup for free and premium featuresMarketing (opt-in only)Training, product updates, feature announcementsPlatform improvementSite analytics, content optimization

We will only send SMS or AI-assisted voice calls if you have explicitly opted in.

4. How We Share Information

We do not sell personal information to third parties.

We may share information only with:

RecipientPurposeCRM platform (ex: GoHighLevel)Secure contact storage & workflow automationEmail service providersSending transactional or accepted marketing emailsPayment processor (for Premium listings)Billing & subscription managementAnalytics toolsWebsite performance measurement

We do not share data with dental insurance networks, DSOs, corporate advertisers, or patient-marketing aggregators.

5. Data Retention

We retain directory listings and contact data as long as the practice participates in the platform or until a deletion request is submitted.

You may request deletion or removal of your record at any time (see Section 9).

6. SMS, Email, and AI Voice Communication Consent

If you provide a mobile phone number and give explicit consent, you may receive:

Listing update notifications

CTAKode activation instructions

Occasional service or system announcements

You may revoke consent at any time by replying STOP to any text message or emailing [email protected].

We do not send SMS or AI voice calls without opt-in.

7. Cookies and Tracking

We use basic cookies and analytics tools to improve website performance and user experience. You may disable cookies in your browser settings.

We do not use ad retargeting pixels or cross-platform behavioral tracking.

8. Children’s Privacy

This website is not intended for use by children under 18.
We do not knowingly collect information from minors.

9. Your Rights

You may request at any time:

✅ To update or correct your listing
✅ To remove your listing from the directory
✅ To delete your contact record from our system
✅ To revoke SMS or email consent
✅ To request a copy of the information we store about you

To make a request, email: [email protected]

10. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your data.
No internet system is 100% secure, but we follow modern best practices for U.S. SaaS platforms.

11. Changes to This Policy

We may update this policy periodically. The “Last Updated” date at the top of this page will reflect any changes.

12. Contact Information

Unchained Dentistry Alliance
Division of ExpressPlan, Inc.
Email (Support): [email protected]
Email (Privacy/Data Requests): [email protected]
General Contact: [email protected]